Top 13 Niche Ideas for Online Business in 2024

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Last updated on May 16th, 2024 at 05:02 pm

As you may know, there are thousands of niche ideas out there but only some will provide a true level of success. As e-commerce and business online continues to grow, you need to have a niche that is profitable and has the best chance of being successful. If you can get into the right niche market at the right time, you’ll be able to grow in the long term. The question today is what niche ideas will be popular in 2024 and beyond? Let’s get into it below!

What Are The Best Niche Ideas to Sell Products Online?

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Here is my list of the best niche ideas that you can get into and still make money online in 2024.

1) Pets

Pets are a great niche to get into and find products to sell online. This niche has already been extremely successful and will continue to do well over the next few years. If you’re thinking about selling pet products then here are my top picks:

  • Sell pet snacks or specialty pet food (make sure you have the right suppliers and certifications for this)
  • Accessories (toys, leashes, grooming supplies),
  • Books about pets

Pet Industry Growth

Pet food sales are estimated to reach almost $29 billion this year, up from around $26 billion last year. The niche of dog products will drive the growth for their category increasing at a slightly higher rate than cats increasing by about 23%.

If that tells you anything, the focus should be on dog products if you want to see longer term growth.

Bottom Line

The pet market is a niche that will continue to be popular for many years as people will always have animals for safety, comfort, and companionship.

2) Beauty

make up scattered on table

One of the most profitable niche ideas will continue to be beauty.

Beauty is a great niche idea because everyone uses these products. Plus, the niche is already extremely popular and has been for a long time due to strong demand from women and men around the world.

In 2024 you can expect beauty to continue being an amazing niche idea with new brands popping up and taking advantage of new selling opportunities.  

The beauty industry is expected to reach almost $120 billion in 2022.

The niche of skincare products will drive the growth for their category increasing at a much higher rate than makeup, by about 33%.

Bottom Line

The niche of beauty products is thriving and will continue to do so in 2022 and beyond. If you want to get involved, be sure you have suppliers that can provide great quality products for your niche. My advice is to go premium and position yourself in the market as higher-end. As beauty products help with people’s appearances, many will pay more to get what they need.

3) Baby products

The baby niche isn’t going away anytime soon. This is a great niche idea because of the fact that parents will go above and beyond to buy many products for their children to ensure they live a happy and healthy life.

The niche of baby products is one of the most profitable niche markets out there. If you can focus on creating trust and providing the highest quality, then you will do well in this niche.

Baby Industry Growth

The baby industry is expected to reach almost $20 billion by 2022.

As far as baby products go, toys will drive the growth for their category increasing at a much higher rate than other categories, by about 30%.

Bottom Line

The baby niche is a good niche for those who sell products online as many people are giving birth and having babies every day. There is always going to be demand in the market, which means there will likely continue to be more customers buying items related to these niche ideas.

4) Travel Niche Market

The travel niche is an excellent niche market because of the vast number of products you can sell.  With the economy rebounding and travel restrictions loosening up, growth is expected to continue. I personally launched a brand in this niche back in 2019 and am currently scaling it.

woman reading map in front of car

Travel related niches include luggage, backpacks and accessories that can help people get organized or make traveling easier as well as clothing or adventure gear.

Travel Industry Growth

The global tourism and travel industry is a trillion dollar market and expected to grow by over 20% in the next four years. That means if you are looking for niche ideas to sell products online, travel should be top on your list of opportunities.

Bottom Line

Travel is an evergreen niche, meaning it will have strong demand year over year likely for the indefinite future. Although this market is highly competitive, product opportunities are ever evolving. This makes the travel niche a great market to go after for an online business idea.

5) Kitchen items

The kitchen niche is a growing niche market as many people love to cook or simply want the convenience of having good quality kitchen products in their own home.

When the pandemic hit, many people looked for new ways to prepare their favorite meals at home without spending a lot of money on eating out at restaurant prices. This lead to a sharp increase in demand for these types of products.

Kitchen Goods Industry

The kitchen product industry is expected to grow by 6% and reach a $377 billion market by 2027.

What are the top selling kitchen products in America?

The top selling kitchen items in America are cooking utensils, bake ware and small appliances.

There is a wide range of niche product ideas to get started with this market such as:

  • Vintage Kitchenware (dinner plates, flatware)
  • Stainless Steel Cookware
  • High-end cutlery like chef knives
  • Coasters or placemats
  • Eco-friendly containers and utensils

Kitchen appliances like slow cookers and blenders are not as popular as they once were. More people do their cooking with a microwave oven and an air fryer so it may make sense to look for more convenient and healthier options as the market develops.

Bottom Line

Growth in the home sector was accelerated due to the pandemic and kitchen supplies are in more demand than ever. This niche provides a number of ideas that you can get started with and have a high chance of success in 2022.

6) Home Decor

Home decor is a massive niche market with plenty of profitable niche ideas to go after for an online business.

Once again, the pandemic forced people inside their homes and with that many households decided to upgrade their interior. This lead to a great increase in demand for products in the home decor niche.

Home Decor Industry Growth

Global home decor market was valued at $616.6 billion in 2019, and is estimated to reach $838.6 billion by 2027, registering a CAGR of 3.9% from 2020 to 2027.

nicely decorated kitchen

There are many niche product ideas for this growing niche market including:

  • Vintage home decor items like furniture, lighting fixtures, rugs etc.
  • Modern pieces of art with clean lines inspired by minimalism or Scandinavian design concepts.
  • Coffee mugs
  • Throw pillows for couches and chairs
  • Canvas wall art pictures or posters depicting landscapes, family photos, quotes or phrases, cityscapes etc.
  • Rugs to decorate the flooring of a home office or bedroom.

Bottom Line

Home decor is a niche that will always be in demand because people are always looking after ways to improve their homes. As more people move into middle and upper class, home purchases will go up and subsequently the need for great home decor items. These products are generally more expensive so it can make for a profitable niche market compared to some others.

7) Health & Fitness

The health and fitness sectors are excellent niche ideas due to the ever increasing focus on longevity and physical appearance.

Millions of people are waking up to the importance of buying products to improve their lives and make them healthier.

Health related niche ideas include gym equipment, workout supplements like protein powders or meal replacements, health foods including organic healthy snacks, vitamins and other nutritional items as well as personal care items like deodorant, etc.

Health & Fitness Industry

The global fitness market is worth $69.87 billion USD and is expected to grow at a CAGR of 13% by 2022, according to market reports.

As health consciousness increases in society, people are demanding more options for fitness products that allow them to live a more balanced life.

Bottom Line

Health and fitness is a great product category to sell online because  the niche is always growing and there are so many ways to tailor your products around specific audiences. Hundreds of sub-niches exist like yoga, bodybuilding, running, martial arts, and more. This makes it easier to narrow down and create a compelling brand that feels more personal for a specific audience.

8) Men’s Grooming

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Men’s grooming niche is growing in popularity and will continue to do so as men look to improve their appearance, confidence, and self-esteem. The niche is also exploding because men are taking better care of themselves than ever before.

Men’s Grooming Industry

With the introduction of beard oils and the popularity of Dollar Shave Club, the men’s grooming market is expected to reach $20.96 billion USD by 2022, up from $14.07 billion USD in 2016.

There are niche sub-categories within this niche like organic/vegan men’s grooming products or luxury goods for discerning customers like cologne, hair styling gels, face creams, and more.

Bottom Line

Overall the men’s grooming niche is one of the best niche ideas for ecommerce/online entrepreneurs to consider because of its relatively recent resurgence in popularity.

9) Home Improvements

The home improvement market is a profitable niche to consider selling products in because of the large number of individuals that are looking to invest money into their home.

Home Improvements Industry

The home improvement market size grew past $762.9 billion in 2020 and is estimated to grow over 4.3% from 2022 to 2027. Shifting preferences of homeowners for energy-efficient and luxurious living spaces are significantly contributing to the industry expansion.

A few product ideas in the home improvements niche include:

  • Magnetic screen door
  • closet organizers
  • cabinet dehumidifiers
  • eco-friendly wood flooring
  • LED night lights

Because this niche is so popular there will always be people willing to spend big dollars to improve their houses.

Bottom Line

The home improvements niche is a great niche idea because of the large market size, high demand for quality products and services, and because there are niche sub-categories within this niche that you can go after.

10) Home Entertainment

Home entertainment is a huge niche market due to the fact that the average household has over five different entertainment devices.

A few niche sub-categories within this niche are:

  • Bluetooth speakers/headphones
  • home theater projectors
  • DIY home automation systems
  • Virtual Reality headsets
  • Gaming consoles

two hands playing playstation

During the pandemic, sales of home entertainment products exploded because people looked for ways to escape the harsh reality of quarantine and staying inside all day.

Home Entertainment Industry

The home entertainment market is expected to  grow to $62.28 billion by 2022, up from $49.73 in 2016.

With the growing popularity of streaming and virtual reality systems, you can expect this niche to become one of the big leaders in online sales.

Bottom Line

Home entertainment is a great niche idea because of its large market size, high demand for quality products, and profitable margins. With the pandemic coming to an end, disposable income will return to normal levels and continue to drive sales in this industry.

11) Home Office Supplies

The home office supplies space is probably one of the most lucrative niche markets in 2022 because of the huge shift to work from home. Now companies all over the world are having their employees stay home to avoid spreading COVID-19.

This has lead to a huge increase in demand for products like:

  • laptop stands
  • ergonomic office chairs
  • desk organizers
  • tablet holders/stands
  • home security systems with cameras.

Home Office Supplies Industry

The niche is expected to grow to $25 billion by 2022, up from $14.64 in 2016. According to Statista, “Home-office became the new normal in almost every country around the world amidst the coronavirus crisis. As traditional offices remain with almost no occupancy and most paperwork is migrating to digital platforms, there has been a decline in demand for core stationery products, such as pens and paper…”

Bottom Line

Sales and demand have shifted towards home offices and standalone desks, headphones, monitors, and similar equipment. The U.S. and Europe are the industry’s top mature markets, driven by the trend of online ordering. If you want a great niche to get into for online business, then the home office category is a hot one you should be looking at.

12) Eco-friendly

hand covered in green paint holding a leaf

The eco friendly market is a niche that is growing fast as society becomes more conscious of how their actions impact the environment.

Some eco friendly products include things like :

  • eco-friendly clothing and accessories
  • recycled plastic products like plates, toothbrushes, water bottles, etc.
  • organic cotton towels
  • home decor items made out of recycled plastic bottles or other discarded materials

Many of these products are great for selling on websites like Amazon or Etsy. You could even start your own brand around an eco-friendly product that you’re passionate about.

Eco-Friendly Industry

The eco-friendly niche market is expected to grow to $11.52 billion by 2022, up from $343 million in 2016. A large part of this demand is fueled by individuals’ growing concern about the environment and wanting to do their part to help

Bottom Line

This is one of those niche ideas that has great promise due to the large number of products that can be launched underneath that category. Any product you can think of can be made into an eco-friendly variation. With consumers becoming more conscious about where and how their goods are made, this niche market will only get bigger and bigger.

13) High-End Coffee Products

As more people embrace coffee culture and drink their daily cup at home or work instead of buying it elsewhere, they need extra supplies to make that perfect cup of Joe.

Coffee consumption is growing rapidly, not only in the United States but also worldwide.

Coffee Industry

The global coffee market was valued at USD 102.02 billion in 2020, and it is projected to reach a CAGR of 4.28% during the forecast period of 2021-2026.

A few great product ideas within the coffee niche are:

  • travel mugs/thermos’s which are smaller and easier for people on the go to carry around
  • Home roasters/grinders
  • Coffee table
  • Espresso machines
  • Artisinal coffee cups
  • French press

hand pouring coffee with other coffee accessories on table

Bottom Line

The coffee niche market is  expected to grow dramatically in the next few years. If you’re looking for niche ideas, this one is a great place to start. With plenty of product choices at a more premium price point, you have lots of options to execute on an idea.


It’s no mystery there are plenty of good ideas to pick from but not all will be profitable niches. These are the top 13 niche ideas that have real potential in 2024 and beyond for those who are looking to get into an online business. Now is the time to pick a niche, find a product, and execute on moving forward to achieve your goals.


What are niche markets?

A niche market is a specific group of consumers who share a common interest. A few examples of niche market ideas include pets, coffee enthusiasts, rock climbing, or even crocheting.

What are the most profitable niches?

The most profitable niche markets are beauty and men’s grooming products because people are willing to pay more for appearances, allowing the seller to charge a premium.

What is the best niche market for online business?

The best niche market for online business is home office supplies niche, due to the rapid shift from working at offices to working from home.

Where can I find a few niche ideas in 2024?

You can find a few niche ideas in 2024 by looking at what products are trending on websites like Kickstarter, Amazon, or Shopify’s trending products list.

Where should I sell my niche product idea?

The best place to launch your own niche product is on Amazon or Etsy. However, if you’re looking to start your own niche site instead – Shopify is a great platform for selling products online.

The most popular niche idea in 2024 is going to be niche ideas that are sustainable and eco-friendly as more people become conscious about the impact their actions have on the environment.

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